As of 2025, his estimated net worth is $20 million. Jaysse’s journey, which involves from selling water, sleeping on the street, to running a multimillion-dollar sneaker empire, is incredibly motivating.
Through his business, Urban Necessities, he has left a legacy founded not only on wealth but also on love, passion, and a purpose for the sneaker community.
Who is Jaysse Lopez?
Jaysse Lopez is the Puerto Rican-American entrepreneur who founded and co-owns Urban Necessities, a sneaker consignment company based in Las Vegas that generates over $20 million annually.
He gained much fame when Lopez and his partner Joanie Brangan created history by purchasing 18 pairs of the “Area 72” Nike Barkley Posite Max sneaker and selling 17 of them for $3K, and launched their sneaker business.
In 2014, Lopez established an empire named Urban Necessities at Boulevard Mall, and now, Urban Necessities has a huge 18,000-square-foot store at Caesars Palace’s Forum Shops.
Lopez has more than 435k followers on his twojskicks Instagram account. His journey from the streets to success serves as an inspiration to many, demonstrating that one’s starting place does not always determine one’s ultimate destination.
Jaysse Lopez Net Worth
Jaysse Lopez’s estimated net worth is around $20 million as of 2025, which comes from a variety of sources like:
1- Urban Necessities (Sneaker Resale & Consignment)- He and his wife started a consignment firm in Las Vegas, which is the primary source for the majority of their income.
The store’s unique business concept, which offers pricey, rare shoes and streetwear at a low consignment fee of 10% or 20%, has attracted thousands of consignors.
2- Own Inventory Sneaker Flips- Jaysse offers both direct and indirect sales of limited-edition sneaker releases. In recent years, he has spent millions of dollars on highly sought-after releases, often earning a hundred per pair.
3-Lifestyle Branding and Media Presence- By appearing in ESPN sections and having a sizable social media and YouTube following, Jaysse makes money off of his story and abilities, which boosts sales at his businesses and establishes his professional brand.
Early Life of Jaysse Lopez
Jaysse Lopez was born on 6 October 1979 in New Jersey to a Puerto Rican family. His upbringing was difficult; he had struggled with an uncertain and emotionally environment family situation.
In his early twenties, Jaysse relocated to Las Vegas with just $20 in his pocket. He found himself homeless, sleeping in parks and shelters, and even selling water and panhandling on the streets to make ends meet during what turned out to be one of the toughest times of his life.
Lopez continued to be conscious of his surroundings and began to observe the culture surrounding sneakers in spite of the hard realities. He spotted an opportunity in the long lines and excitement surrounding the limited edition release.
Jaysse’s difficult upbringing did not define him; rather, it served as motivation for his profession as a sneakerhead. Due to his hard work and struggles, he became the most popular businessman.
Jaysse Lopez Nationality
Jaysse Lopez holds the American nationality, while Libra is his zodiac sign. Lopez is of white ethnicity and has full belief in the Christian religion.
Regarding his family background, Jaysse has not provided any details about his parents’ and siblings’ names and their professions as yet.
How old is Jaysse Lopez?
Jaysse Lopez is 46 years old as of 2025, having been born on October 6, 1979. At this age, he has solidified his position as one of the most successful sneaker entrepreneurs globally.
In 2014, he and his spouse opened the streetwear and sneaker store Urban Necessities in Las Vegas, which was his greatest achievement.
Lopez’s achievements at this age not only show financial success but also serve as a powerful example of perseverance and hard work, inspiring others from all walks of life.
Jaysse Lopez Height and Weight
Jaysse Lopez’s athletic, slender physique is a reflection of his active lifestyle in the world of streetwear and sneakers. He stands 5′ 8″, or 172 cm, or 1.72 meters, tall, and weighs roughly 75 kg, or 165 pounds.
His facial features—short hair, expressive brown eyes, and a routinely trimmed beard or mustache, which enhance his personality as a businessman.
How did Jaysse Lopez Become Famous?
Jaysse Lopez became well-known after his incredible journey from homelessness to founding Urban Necessities, one of the most renowned shoe consignment companies in the world.
Lopez worked at AT&T in 2012 and left due to illness. His rise began in 2001 when he moved to Las Vegas with just $20 in his pocket. Lopez faced extreme challenges, including homelessness and sleeping in the parks, and spent months selling bottled water and trying hard to make ends meet.
When he purchased 18 pairs of Nike’s “Area 72” Barkley Posite sneakers, sold 17 of them, and turned a healthy profit in 2013, it was his first big move. This accomplishment motivated him to study more about shoe resale.
Lopez and his partner were able to get an empty space in the Boulevard Mall in Las Vegas after starting to sell sneakers at sneaker events. In just a few months, their store, Urban Necessities, generated $1 million in sales, which helped the company grow quickly.
As word of his inspirational story spread, he was recognized by the media and appeared in interviews, documentaries, and ESPN+ segments. His strong social media presence and “Two Js Kicks” YouTube channel further boosted his profile.
Jaysse Lopez Wife
Jaysse Lopez is happily married to Joanie Bean Lopez, and they run the Urban Necessities empire together. Bean is the company’s chief financial officer, combining Jaysse’s streetwise hustling with her professional expertise.
She has publicly fought personal challenges and helped the company expand into a multimillion-dollar corporation. Jaysse has been described to her as a cancer fighter, highlighting her resilience and determination.
Joanie and Lopez have not revealed any information about their parental status to the public. Lopez has not been involved in any type of scandal.
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