Grace Charis, born on November 21, 2002, in Newport Beach, California, is an American golfer, model, content creator, and entrepreneur.
She built one of the most-followed golf-focused social media presences in the world by combining athletic skill with lifestyle content.
In April 2025, she launched Dialed Golf, her own golf apparel brand, featured in Forbes.
Who is Grace Charis?
Grace Charis, whose full name is Grace Charis Smith, is an American golfer, model, and social media personality from Newport Beach, California.
She picked up golf during the COVID-19 pandemic and quickly turned the sport into the foundation of a multi-platform digital career.
Her social media presence spans Instagram, TikTok, and YouTube, where her golf swing videos, lifestyle content, and travel posts have attracted millions of followers.
She refers to herself on social media as “your favorite golf girl.”
Beyond content creation, Charis competes in amateur golf events, has participated in the Grass League team-based golf organization, and attended the PGA Tour’s Players Championship in early 2025 to cover the event on her social channels.
In April 2025, she launched Dialed Golf, a golf lifestyle and apparel brand.
Early Life of Grace Charis
Grace Charis grew up in Newport Beach, California, a coastal city with year-round sunshine and a strong outdoor sports culture. She had access to golf courses from a young age, though she did not begin seriously playing until the pandemic period starting in 2020.
Before golf, Charis competed as a rower. Her collegiate rowing career came to a stop during the COVID-19 pandemic, which opened the door for a friend to introduce her to golf. That introduction quickly became a full-time focus.
Newport Beach’s proximity to premium Southern California golf courses gave her consistent practice conditions as she developed her game rapidly from 2020 onward.
Grace Charis Age
Grace Charis is 23 years old as of 2026, born on November 21, 2002. Her zodiac sign is Scorpio. She launched her Dialed Golf apparel brand at just 22 years old, with the official announcement coming on April 7, 2025.
Grace Charis Ethnicity and Nationality
Grace Charis holds American nationality, having been born and raised in Newport Beach, California. Her ethnic background is White. She has kept details about her family background largely private throughout her public career.
Grace Charis Height and Weight
Grace Charis stands at 5 feet 6 inches tall, which equals 1.68 meters. Her weight is reported at around 55 kilograms, or 121 pounds. Her athletic build reflects consistent physical activity including golf, fitness training, and her background as a competitive rower.
Grace Charis Career
Grace Charis built her career at the intersection of golf and social media, starting from scratch during the pandemic and growing into one of the most-recognized golf content creators in the world.
Her path involved rapid skill development on the course, viral content growth online, and an eventual pivot into entrepreneurship.
Starting Out: Golf and Early Social Media
Charis began golfing in 2020 or 2021 after her rowing career paused during the COVID-19 pandemic.
She started posting golf content on her platforms and quickly noticed that the videos performed well with audiences. “I would post golf stuff, and it did well, so I was like, ‘OK, I’ll post more golf stuff,'” she told Sports Illustrated.
Her TikTok journey began in 2022, when she posted her first video captioned “#ITriedItIPrimedIt.” Golf swing clips on her TikTok and Instagram gained traction fast, drawing both sport fans and casual social media users.
She also launched her YouTube channel on July 1, 2020. That channel grew into a home for longer golf content, vlogs, and lifestyle videos that complemented her short-form posts elsewhere.
Growing Her Audience and Competitive Play
As her following scaled into the millions, Charis began pursuing golf more seriously on the competitive side.
She has documented her progress toward breaking 80 and entered amateur qualifying events and local tournaments in California.
Charis competed in the Grass League, a team-based par-three golf organization designed to blend serious competition with entertainment.
She also participated in creator golf events, facing other online golf personalities in formats built for digital audiences.
In early 2025, she attended the PGA Tour’s Players Championship to experience professional golf up close and document it for her social accounts. “Covering world-class competitive golf up close makes a golfer like me want to accelerate my skillset,” she told Forbes.
By that point she had been playing roughly five rounds of golf per week.
Launching Dialed Golf
In April 2025, Grace Charis announced the launch of Dialed Golf, her own golf lifestyle and apparel brand. The official press release went out on April 7, 2025.
Forbes covered the story on April 10, 2025 in an article by Andy Frye.
Dialed Golf sells polos, hoodies, hats, ball markers, tees, and on-course accessories. The brand targets what Charis calls the “new generation of golfers,” players who embrace the sport as a lifestyle and not just a game.
“Golf is more than a sport; it’s a way to see the world, meet new people, and push yourself to new limits,” she said in the official press release. The line also features a “Walk It Off” t-shirt that reflects her sense of humor and personality.
Grace Charis Brand Endorsements
Grace Charis has built an active sponsorship portfolio through her large and engaged following across platforms. She promotes golf equipment and lifestyle brands through sponsored content on Instagram, TikTok, and YouTube.
Callaway Golf and other golf-focused brands have partnered with her for equipment and brand visibility campaigns.
Her audience, which exceeds six million followers combined across platforms, makes her an in-demand partner for brands targeting younger golf fans.
She also uses her platforms to drive traffic to her own Dialed Golf brand, which adds a direct-to-consumer revenue stream on top of her sponsorship income.
Grace Charis Net Worth
Grace Charis’s estimated net worth is $3 million as of 2026. Her income comes from sponsorships, YouTube ad revenue, exclusive content subscriptions, merchandise through Dialed Golf, and brand partnerships.
Her YouTube channel generates consistent ad revenue from a back catalog of golf and lifestyle videos.
Her Instagram and TikTok sponsorships, given her combined audience of over six million followers, carry premium rates typical of top-tier influencers in the sports and lifestyle space.
As the founder of Dialed Golf, she also collects the full margin from her direct-to-consumer apparel line, which launched in presale on April 7, 2025.
Grace Charis Social Media
Grace Charis runs active accounts across three major platforms. On Instagram, she posts under @itsgracecharis, where she shares golf content, modeling photos, and lifestyle updates.
Her TikTok account is @graceeecharisss, where her golf swing videos first went viral in 2022 and continue to draw millions of views.
She also maintains a YouTube channel under the name Grace Charis, which she launched on July 1, 2020, and which now hosts over 1.5 million subscribers.
The Bottom Line
Grace Charis launched Dialed Golf in April 2025, a move covered by Forbes, making her one of the few golf influencers to successfully transition from content creator to apparel brand founder.
She made that move at just 22 years old, two years after first posting golf content on TikTok in 2022.
Born and raised in Newport Beach, California, she came to golf after her competitive rowing career paused during the COVID-19 pandemic.
Since then, she has grown a combined social media following of over six million and plays roughly five rounds of golf per week.
As of 2026, Charis continues to post across Instagram, TikTok, and YouTube while expanding the Dialed Golf brand. We hope you enjoyed reading about Grace. Feel free to share your thoughts in the comments below!