Houston Crosta is an American entrepreneur and YouTube personality best known as the founder and CEO of Royalty Exotic Cars, a Las Vegas-based luxury car rental company.
He built the business from zero starting in 2015 and grew it into one of the most recognized exotic car rental brands in the world, earning a Forbes feature at just 29 years old.
Who is Houston Crosta?
Houston Crosta is a Las Vegas native, entrepreneur, car collector, and content creator with a following built around his love of hypercars and high-performance vehicles.
He founded three companies: Royalty Exotic Cars, Houston TX Hot Chicken, and OPUS. Each business operates in a different industry, yet all carry his personal brand.
Crosta first drew widespread attention through his Bugatti Veyron Mansory Vivere, a $3 million hypercar he acquired while still in his late twenties. That car, along with his YouTube series on rebuilding flooded and damaged supercars, built him a loyal online audience.
Beyond the cars, Crosta built a reputation for customer service innovation. He introduced unlimited-mile rentals to the exotic car rental market, a model that competitors have since copied widely.
Houston Crosta Car Collection and House
The title of this article focuses on Houston Crosta’s car collection and house, two of the most searched aspects of his public life.
On the personal car side, Crosta has owned a Bugatti Veyron Mansory Vivere, a Porsche 918 Spyder, a Pagani Huayra, a Koenigsegg Agera S HH, a Koenigsegg CCX, and a Porsche Carrera GT, among other hypercars.
His Exclusive Car Registry profile notes these vehicles are rarely seen together, as they spread across multiple homes and the Royalty Exotic Cars facility.
His personal residence in Las Vegas sits behind a gated entry. The property was described by Forbes in 2018 as a multi-million dollar home.
Crosta sold an earlier home to help fund the expansion of Royalty Exotic Cars, a move he has discussed publicly in YouTube videos.
For the Royalty Exotic Cars rental fleet, vehicles have included Lamborghini Aventadors, Ferrari F8 Spiders, Lamborghini Huracáns, McLaren Arturas, Rolls-Royce Ghosts, Rolls-Royce Cullinans, Lamborghini Uruses, and a fleet of Polaris Slingshots.
With Royalty reportedly holding the largest Polaris Slingshot rental fleet in Las Vegas.
Early Life of Houston Crosta
Houston Crosta was born on December 7, 1988, in Las Vegas, Nevada. He grew up in the city where he would later build his business, giving him an early understanding of its tourism economy and what visitors come looking for.
Cars captured his interest from childhood. In interviews, Crosta has recalled that the first car he ever drove was his uncle’s Ferrari, a moment that stuck with him. His first car of his own was a Lotus, and he later owned a Nissan GTR before founding his rental business.
Before starting Royalty Exotic Cars, Crosta worked as a cable installer. A car accident in 2014 ended that job, and he struggled to find new employment during the recovery period. That period of unemployment became the turning point that pushed him toward entrepreneurship.
Houston Crosta Age / Birthday
Houston Crosta is 37 years old as of 2026, born on December 7, 1988. His zodiac sign is Sagittarius, a sign often linked with ambition, risk-taking, and an adventurous outlook.
At 37, Crosta runs three active companies while continuing to produce content across YouTube and Instagram.
Houston Crosta Ethnicity and Nationality
Houston Crosta is American by nationality, born and raised in Las Vegas, Nevada. His ethnic background has not been publicly detailed, and no confirmed information about his ancestry is available.
His family roots in Las Vegas connect him deeply to the culture of one of America’s most commercially active cities.
Houston Crosta Career
Scooter Rentals and Early Hustle (2015)
After losing his cable job due to a 2014 car accident, Crosta found his way into the rental business through a small but scrappy start.
In 2015, he began renting motorized scooters in Las Vegas, walking the Strip for up to eight hours a day with a sign on his back and handing out flyers to passing tourists.
That scooter operation gave him a foothold. He learned how rental logistics worked and how to market directly to people arriving in Las Vegas. He also built personal resilience by running a solo hustle with no outside investment.
From scooters, he made the jump to exotic cars. He started by renting out his own Nissan GTR through a small third-party platform, earning roughly $300 a day in the early days.
Founding Royalty Exotic Cars (2015-2018)
Crosta founded Royalty Exotic Cars in Las Vegas in 2015. The company quickly separated itself from competitors by offering unlimited-mile rentals, something no other exotic rental company in the market was doing at the time.
He secured a location on Dean Martin Drive and later brought in an investor named Kirk, who put in $1 million to help scale the operation. By 2018, Royalty generated over $500,000 per month in revenue, according to Forbes.
The company reached a fleet of more than 36 ultra-exotic cars, 8 motorcycles, and 30 Polaris Slingshots by that point.
Forbes featured Crosta in June 2018, profiling him as a 29-year-old making $500,000 a month and owning a $3 million Bugatti. TripAdvisor rated Royalty Exotic Cars as the highest-rated exotic car rental experience in Las Vegas during this period.
Crosta also introduced helicopter rentals to the Royalty Exotic Cars lineup, expanding the brand beyond cars.
YouTube Channel and Content Creation (2016-Present)
Crosta launched his YouTube channel in October 2016. The channel grew alongside Royalty Exotic Cars and gave him a second platform to build his brand.
His most-viewed video, showing a $21,000 Bugatti Veyron oil change done in-house, collected nearly 4 million views. A multi-part series on rebuilding a flooded Bugatti Veyron drew consistent viewership and showcased his technical knowledge of hypercars.
The channel covers supercar reviews, car rebuilds, behind-the-scenes content from Royalty Exotic Cars, and his personal lifestyle. Brand partners detected on his channel include Vegas Auto Collection, Royalty Exotic Cars, Iconisus Forged Wheels, Carvertical, and DraftKings.
Houston Crosta Companies and Investments
Crosta runs three companies in parallel, each built around different markets.
Royalty Exotic Cars remains his flagship. The company has operated continuously since 2015 and expanded its fleet and service offering over the years, adding helicopters to its rental inventory.
Houston TX Hot Chicken (HHC) started in 2020 when Crosta co-founded it with Edmond Barseghian as a passion project.
The fast-casual restaurant opened its first location in Las Vegas and built a menu around Nashville-style hot chicken sandwiches with multiple spice levels.
The brand’s spiciest option, called “Houston We Have A Problem,” requires customers to sign a waiver. In 2023, Utah-based private equity firm Savory Fund invested in HHC.
By the end of 2024, the brand had grown to 25 locations across six states, a 79% year-over-year increase. New locations opened in 2025 across Texas, Idaho, Ohio, Utah, Nevada, and Washington state.
OPUS is a third brand Crosta founded, positioned in the luxury goods space with an emphasis on titanium and diamond craftsmanship. Specific product lines and financial details for OPUS are not widely reported publicly.
Houston Crosta Wife
Houston Crosta is married to Denisse Crosta. The two have been together since well before Royalty Exotic Cars existed, with Denisse supporting him through the early lean years of the business.
Denisse Crosta works as an entrepreneur in Las Vegas and founded Sanctuary Vegas, a luxury furniture business. She also has a passion for singing and has appeared in content on Houston’s YouTube channel.
In May 2019, Crosta publicly gifted his wife a new car. Their relationship is visible on Houston’s Instagram, where his bio lists her handle alongside Royalty Exotic Cars.
Houston Crosta Children
Houston and Denisse Crosta have two children together. Their elder daughter, Carly Crosta, has appeared in several of Houston’s YouTube videos.
Their younger child, Monroe Crosta, was born on September 26, 2019. The family lives together in Las Vegas.
Houston Crosta Net Worth
Houston Crosta’s estimated net worth is $5 million as of 2026. His wealth comes from three active businesses: Royalty Exotic Cars, Houston TX Hot Chicken, and OPUS, plus income from his YouTube channel and associated brand sponsorships.
Business Revenue
Royalty Exotic Cars reported over $500,000 in monthly revenue in 2018, per Forbes. The company has operated and grown since then, with a fleet covering exotic cars, motorcycles, Polaris Slingshots, and helicopters.
As founder and CEO, Crosta holds the ownership stake in the business.
Houston TX Hot Chicken drew investment from Savory Fund in 2023 and grew to 25 locations by the end of 2024. The chain continues expanding aggressively with new franchise openings in 2025. Crosta’s co-founder stake in that brand adds a growing restaurant asset to his portfolio.
Real Estate and Assets
Crosta lives in a gated multi-million dollar home in Las Vegas, as noted in the 2018 Forbes article. He previously sold an earlier Las Vegas home to help fund the Dean Martin Drive location of Royalty Exotic Cars.
His personal hypercar collection, including multiple Bugatti Veyrons, a Porsche 918 Spyder, a Pagani Huayra, and other vehicles, represents a significant asset beyond his businesses.
Houston Crosta Social Media
Houston Crosta maintains an active presence across Instagram and YouTube.
On Instagram, his verified account is @houstoncrosta, where he posts lifestyle content, car updates, and family moments.
His YouTube channel at @houston.crosta covers supercar builds, Royalty Exotic Cars content, and automotive reviews.
Summary
Houston Crosta built Royalty Exotic Cars from a one-car scooter operation into a Las Vegas landmark that generates hundreds of thousands of dollars per month, while adding a fast-growing restaurant chain and a luxury brand to his portfolio along the way.
His personal hypercar collection, YouTube channel, and three active businesses make him one of the more broadly active entrepreneur-influencers in the exotic car space.
