Xandra Pohl, born Alexandra Pohl on October 30, 2000, in Cincinnati, Ohio, is an American DJ, model, and social media creator who built her career from the ground up through viral TikTok videos and relentless self-taught hustle.
She is signed as the first and sole female artist on Palm Tree Records, the Sony Music label co-founded by Kygo, and has performed at Lollapalooza, EDC Vegas, and the F1 Miami Grand Prix.
In 2025, she was named to Forbes’ 30 Under 30 Music list and the TIME100 Creators list.
Who is Xandra Pohl?
Alexandra Pohl, known professionally as Xandra, is an American DJ, model, TikTok star, and content creator born on October 30, 2000, in Cincinnati, Ohio.
She is one of the most recognizable young figures in the creator economy, known for her viral “get ready with me” videos, her high-energy house music sets, and her refreshingly honest personality.
She came to national attention in late 2022 when her college-era TikTok content went viral. Since then, she has built a career that spans multiple industries.
She is signed to Palm Tree Records, the Sony Music-affiliated label co-founded by DJ and producer Kygo. She has shared stages with Calvin Harris, The Chainsmokers, Kygo, and Diplo.
Pohl has appeared in Sports Illustrated Swimsuit three consecutive years, from 2024 through 2026. She made Forbes’ North America 30 Under 30 in Music list for 2025.
What makes Xandra different from many of her creator peers is her willingness to be real. She has shared breakups, career doubts, and behind-the-scenes chaos with her audience rather than curating a perfect image.
That honesty is what built her following and what continues to keep it loyal.
Xandra Pohl Early Life
Xandra was born and raised in Cincinnati, Ohio, growing up in the Hyde Park and Oakley neighborhoods.
Her father, Dr. Gregory Pohl, is a dentist with over 30 years of experience who practices at Buttermilk Family and Cosmetic Dentistry in Northern Kentucky.
He earned his Doctorate of Dental Surgery from The Ohio State University. Her mother, Lynda Pohl, is a real estate agent with Sibcy Cline in Cincinnati who studied business at the University of Dayton.
Xandra grew up as the only girl in the family, with two brothers named Connor and Cameron. Growing up surrounded by brothers, she has said, helped her develop a competitive edge and a confident personality.
Her family also has two golden retrievers named Khaki and Cashmere, and Khaki in particular has become a fan-favorite presence in her social media content.
Her mother Lynda played a meaningful role in the early days of her DJ career. When Xandra showed serious interest in the craft, Lynda drove her to Guitar Center and bought her first DJ controller. That support set everything in motion.
Xandra attended The Summit Country Day School and later Cincinnati Country Day School, where she played varsity soccer. The trip that changed her life came in high school, when she attended Lollapalooza in Chicago and watched DJ and producer Alison Wonderland perform.
She came home inspired. She bought a mixing board and spent countless late-night hours teaching herself to DJ using YouTube tutorials and sheer persistence.
Age
Xandra Pohl is 25 years old as of 2026, born on October 30, 2000.
Ethnicity and Nationality
Xandra is American. Her background has not been publicly detailed, though her family has deep roots in the Cincinnati, Ohio region.
Xandra Pohl Height and Weight
Xandra Pohl stands 5 feet 6 inches tall (168 cm). Her reported weight is approximately 125 pounds (57 kg).
She has blonde hair and blue eyes, and has become known for a striking presence both on stage and on the runway.
Xandra Pohl Career
From College Dorm to TikTok Viral
Xandra enrolled at the University of Miami in 2019, majoring in marketing with a minor in music business. She joined the Sigma Delta Tau sorority and became embedded in Miami’s vibrant social scene. She was DJing at fraternity parties and local venues even while studying full time.
Pohl started posting on TikTok in July 2019, but the real breakthrough came in late 2022. Her “get ready with me” videos, filmed candidly in her college house, started spreading widely.
She shared real moments: getting ready before a night out, navigating a breakup, living the messy reality of being a young woman in her early twenties.
Her audience connected immediately. By the time she graduated in 2023 with her marketing degree, she had over a million followers on TikTok.
The DJ Career Takes Off
Even as her social media profile grew, Xandra kept her eyes on the DJ booth. She had already been performing at high-profile events by the time she graduated.
She DJed at the F1 Miami Grand Prix, performed at Spotify’s Women in Music Event during Miami Music Week, and appeared at the Sports Illustrated Swimsuit Runway Show at Miami Swim Week in 2023, where she also walked the runway.
Pohl was signed to Palm Tree Records, a Sony Music-affiliated label co-founded by Kygo, making her one of the label’s early artists. From there, opportunities multiplied.
She opened for and played back-to-back sets with Kygo, Calvin Harris, The Chainsmokers, and Diplo at The Snow Lodge in Aspen. Pohl performed at the Pegasus World Cup. She made her Lollapalooza debut in August 2024.
In 2024, she headlined her first solo tour, called the “DRUNK TOUR 2024.” She sold out major nightlife venues including Marquee in New York City, LIV Miami, Tao in Chicago, and Marquee Dayclub and Hakkasan in Las Vegas.
For a self-taught DJ who had been performing for only a few years, those venues represented a remarkable leap.
Music Releases
Xandra released her debut single, “Body Say,” featuring vocalist GiGi Grombacher, in July 2024. In November 2024, she released “I’m Going Out” alongside Steve Aoki and Sam Feldt.
Her 2025 single “I Won’t Sleep,” featuring Jordan Shaw, marked another step in her evolution as a recording artist.
She worked through fifteen different versions of that track before she felt it was ready, testing each one on car rides with friends until she was satisfied.
Sports Illustrated and Modeling
Xandra appeared as a Sports Illustrated Swimsuit Rookie in 2024, photographed in Belize. She told E! News at the issue’s launch party that she could not believe she had been selected.
That selection came during an emotionally turbulent period in her personal life, arriving just weeks after her breakup with longtime boyfriend Jack Touzet.
She returned for a second consecutive SI Swimsuit feature in 2025, this time photographed in Bermuda. She also walked the runway again at Miami Swim Week that year.
In 2026, she appeared in the magazine for a third straight year, photographed in Montauk, New York. That three-year run with Sports Illustrated is a rare achievement and a signal of how far she has traveled from her college dorm room.
Forbes 30 Under 30
In late 2024, Xandra was named to Forbes’ North America 30 Under 30 list in the Music category for 2025. She appeared on the list alongside artists like Chappell Roan and Shaboozey.
She also performed at the Forbes Under 30 Summit in Cincinnati in September 2024, opening for Shaboozey and Metro Boomin in her hometown.
Xandra Pohl Net Worth
Xandra Pohl’s estimated net worth is around $2 million as of 2026. Her income comes from several distinct streams that have grown substantially in a short period of time.
DJ Performances and Tours
DJ performance fees form a significant part of her income. Headlining major venues like Marquee New York and LIV Miami, and performing at events like the F1 Miami Grand Prix and Lollapalooza, all carry meaningful fees.
Her sold-out solo tour in 2024 added considerably to her earnings.
Brand Endorsements
Xandra has built a strong brand partnership portfolio. Confirmed collaborations include YSL Beauty, Coach, L’Oréal Paris, Celsius, and Victoria’s Secret.
These partnerships pair well with her image as a young woman who is simultaneously glamorous, athletic, and authentic.
She also appeared at New York Fashion Week in September 2024, walking for designer PatBo.
Social Media
With over 1.6 million followers across platforms and consistently high engagement, Xandra earns meaningful income from sponsored content.
Her TikTok “get ready with me” videos regularly attract millions of views, making her an appealing partner for beauty and lifestyle brands.
Music Royalties
Her original releases on Palm Tree Records contribute royalties from streaming on Spotify, Apple Music, and other platforms. As her catalog grows, this income stream is expected to expand.
Xandra Pohl Social Media
Xandra is most active on TikTok and Instagram, both under the handle @xandrapohl. Her TikTok following exceeds 1.3 million, while her Instagram audience has grown past 600,000.
On TikTok in particular, she built her name through GRWM videos, college life content, candid commentary, and moments from the road.
Her style is conversational and unfiltered, which is exactly what her audience loves.
Xandra Pohl Boyfriend
Xandra was in a relationship with Jack Touzet, a University of Miami student and member of a prominent Miami real estate family, for approximately three years.
She publicly announced their breakup in January 2024, shortly after it happened in December 2023. Rather than staying quiet, she spoke to her audience directly, encouraging anyone going through a similar experience to focus on themselves and put their own needs first.
The breakup coincided with one of the biggest moments of her career: her Sports Illustrated Swimsuit Rookie debut. She told interviewers that the timing felt like something pulling her out of a dark moment. She embraced her “hot girl summer” fully and made no apologies for it.
In June 2024, she was spotted with former NFL wide receiver Danny Amendola at Tom Brady’s Hall of Fame induction for the New England Patriots. She also supported him during his appearance on Dancing with the Stars.
Amendola described her to E! News as a close friend. In a July 2025 interview with People, Xandra confirmed she was single, saying she was pouring everything into her career and was not ready to let anything slow her down.
Her closest friendship in the public eye is with fellow creator and University of Miami alumna Alix Earle. The two met at school and have maintained a visible friendship throughout their parallel rises to fame.
As of 2026, Xandra has not confirmed a new relationship.
Xandra Pohl Friendship with Alix Earle
One of the most important relationships in Xandra’s life is her friendship with Alix Earle, the mega-popular TikTok creator and Sports Illustrated model.
The two became close at the University of Miami and have stayed in each other’s orbit throughout their careers.
Their shared experience of going viral from college content, navigating public relationships, and building brands as young women has made their friendship a natural one.
Xandra has appeared in Alix’s content and vice versa, and the two are regularly seen together at events.
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Summary
Xandra Pohl arrived at one of the lowest points of her personal life and turned it into the most productive stretch of her career.
She is a self-taught DJ who studied marketing and used both skill sets to build something genuine.
Her story is one that resonates deeply with young women who are figuring out who they are, what they want, and how to get there without waiting for someone else’s permission.