Milica Krstić is a Serbian psychologist, psychotherapist, entrepreneur, and author based in Belgrade, Serbia.
She is best known as the founder of Safe Space (Siguran Prostor), a multilingual mental health initiative, and as a Forbes 30 Under 30 Europe honoree in the Social Impact category for 2023.
Her work in mental health advocacy has reached over 30,000 people across 12 languages.
Who is Milica Krstić?
Milica Krstić is one of Serbia’s most recognized young voices in mental health and social impact.
She works as a performance psychologist and integrative psychotherapist, helping executives, professionals, and organizations across Europe build sustainable mental health practices.
She gained international attention when Forbes named her to its prestigious 30 Under 30 Europe list in 2023 under the Social Impact category.
That recognition reflected years of clinical work, nonprofit building, and public advocacy that she had quietly built before the wider world took notice.
Her work stands out because it bridges two worlds that rarely meet. On one side is the individual therapy room, where she has spent over seven years sitting with clients in their hardest moments.
On the other is the policy table, where she now advises governments and organizations on designing systems that protect human well-being.
She is also a published author, a sought-after international speaker, and the founder of one of the most impactful mental health platforms to come out of the Balkans in recent years.
Early Life of Milica Krstić
Milica Krstić was born and raised in Serbia. She grew up with a strong sense of purpose and an early interest in the inner lives of people around her.
The experiences she encountered in her formative years would later shape her professional path in meaningful ways.
Her book, It’s Not a Big Deal, draws on 30 deeply personal stories from her life up to the age of 30. Through this memoir, she has shared that her journey included battling personal health challenges and witnessing close friends struggle with mental health crises.
Those experiences were among the forces that drove her to dedicate her career to mental health access.
Life had already given her plenty to draw from before she ever opened a practice.
Milica Krstić Age
Milica Krstić’s exact birth date has not been publicly disclosed.
Based on her Forbes 30 Under 30 Europe recognition in 2023 and the timeline of her academic and professional achievements, she is believed to be in her late 20s to early 30s as of 2026.
She remains actively working in her field.
Milica Krstić Ethnicity and Nationality
Milica Krstić is Serbian by nationality. She was born and raised in Serbia and is currently based in Belgrade, the country’s capital.
Her work primarily spans Europe and the Balkans, though her reach has extended to global platforms.
Milica Krstić Education
Milica Krstić holds a Bachelor of Arts in Psychology from Singidunum University in Belgrade.
She later pursued a Master of Arts in Digital Marketing and Social Media at the University of Sheffield in the United Kingdom, adding a strategic communication skillset to her psychological foundation.
Her clinical training goes even deeper than her academic degrees suggest.
She completed four years of EABP-accredited integrative body psychotherapy training at IPD Zagreb, a rigorous European program focused on the connection between the nervous system and psychological health.
She also trained as a HeartMath Certified Practitioner and as a Practitioner of Systemic Constellations, a method developed by Bert Hellinger. These multiple layers of training give her a genuinely holistic approach to the work she does with clients.
Milica Krstić Career
Milica Krstić has built her career at the intersection of clinical psychology, entrepreneurship, and social advocacy.
Over more than seven years of clinical practice, she developed a clear specialty in working with high-achieving professionals who are privately struggling with burnout, anxiety, and exhaustion.
Her career has grown from private therapy sessions into a full-scale social impact operation with international reach.
Founding Safe Space (Siguran Prostor)
In 2022, Milica founded Safe Space, known in Serbian as Siguran Prostor. The platform was born partly from personal pain.
After several people close to her experienced suicidal crises, she created a space where psychotherapists could offer free sessions to people who could not afford professional help.
The initiative grew rapidly beyond anything she initially planned.
By the time it gained widespread attention, Safe Space had reached over 30,000 people across 12 languages, with 75 psychotherapists offering sessions through the platform.
According to her Forbes profile, the project has helped save thousands of lives. It is now one of the most impactful community mental health initiatives to emerge from Southeast Europe.
Clinical and Executive Work
Alongside her nonprofit work, Milica runs a private practice through her platform at milicakrstic.com. She works with executives, founders, and professionals dealing with burnout, stress, and performance-related mental health challenges.
Her clients have included leaders at major technology companies across Europe.
She has been trusted by teams and founders at organizations including SynBioBeta and Cloudflare, among others.
Her approach combines nervous system physiology with behavioral and psychotherapeutic tools, offering clients a structured and science-grounded path to recovery.
International Speaking
Milica has also established herself as a credible international speaker on mental health at the systemic level. She has spoken at the MISK Global Forum in Riyadh, Saudi Arabia, at the invitation of the Crown Prince Foundation.
She also presented at the World Congress for Psychotherapy in Vienna and at IAB Serbia.
Her public talks focus on the economic and strategic case for mental health investment, rather than treating it as a personal or private issue alone.
Milica Krstić Books and Publications
Milica Krstić published her memoir, It’s Not a Big Deal: A Memoir About Resilience and Inner Safety, in 2024. The book is available on Amazon and through international booksellers.
It draws on 30 personal stories from her life and addresses themes of resilience, inner safety, and the way small dismissals accumulate into larger problems over time.
The book was written for anyone who has ever felt overlooked, overwhelmed, or misunderstood.
It reflects the same philosophy that drives her clinical and nonprofit work: that no experience is too small to matter, and that access to mental health support should not depend on financial means.
The memoir connects her personal journey to her professional mission in a way that has resonated with readers across Europe and beyond.
Milica Krstić Awards and Recognition
Milica Krstić’s work has earned her formal recognition from some of the most respected institutions in her field.
- Forbes 30 Under 30 Europe 2023 — Social Impact category
- Specijalno Priznanje za Ženu Zmaja (2023) — a Serbian recognition for women of outstanding achievement
These honors reflect both the scale of her impact through Safe Space and the caliber of her work as a clinician and public advocate.
The Forbes recognition in particular brought her work to an international audience and opened doors to global speaking platforms.
Milica Krstić Net Worth
Milica Krstić’s exact net worth is around $5 million as of 2026. Her income comes from several professional streams, including her private clinical practice, executive coaching programs, and speaking engagements at international forums.
She also earns royalties from her published book. As the founder of Safe Space, a nonprofit platform, her work is driven by mission rather than revenue.
Milica Krstić Husband and Kids
Milica Krstić is happily married to professional Serbian basketball player Boban Marjanovic. The couple tied the knot in 2014, holding wedding ceremonies in both Serbia and Mexico.
Together, they have two sons named Vuk and Petar.
Milica Krstić Social Media
Milica Krstić is active on Instagram under the handle @millicakrstic, where she had approximately 29,000 followers as of 2026. She uses the platform to share insights on psychology, mental health, and her professional work.
She is also present on LinkedIn, where she regularly publishes writing on psychotherapy, burnout, and organizational mental health. Her LinkedIn presence reflects her role as a thought leader in the mental health space, not just a practitioner.
Both accounts offer a consistent and professional window into her world.
The Bottom Line
Milica Krstić is a Serbian psychologist, psychotherapist, author, and Forbes 30 Under 30 Europe honoree who has built a remarkable career at the crossroads of mental health and social impact.
Her founding of Safe Space reached over 30,000 people in 12 languages, and her memoir It’s Not a Big Deal brought her personal story to readers worldwide.
She continues to work with executives, speak on global stages, and advocate for mental health as a strategic human priority.
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