Glenda Dela Cruz, born February 14, 1997, is a Filipino entrepreneur, model, and social media personality. She is the founder and CEO of Brilliant Skin Essentials, Inc., one of the Philippines’ most recognized homegrown beauty brands.
In January 2026, she won the Global Visionary in Beauty and Entrepreneurship award in Dubai.
Who is Glenda Dela Cruz?
Glenda Dela Cruz Victorio is a Filipino beauty entrepreneur, model, and content creator from Morong, Rizal. She built her business from scratch after struggling with severe skin breakouts in 2015, turning a personal problem into a viral product.
Her first viral creation, the Black Glamour Soap, sparked what would become Brilliant Skin Essentials, Inc. Today, the brand operates across beauty, food and beverage, construction, medical services, fashion, and real estate.
Glenda has also become one of the Philippines’ most prominent social media personalities. She posts on TikTok, Instagram, and Facebook, sharing content about beauty, business, fitness, and her personal life.
She made history as the first Filipino brand ambassador for TikTok Shop, a milestone that reflected both her platform reach and her influence as an entrepreneur.
Early Life of Glenda Dela Cruz
Glenda Dela Cruz was born on February 14, 1997, in Morong, Rizal, Philippines. She grew up in poverty and has spoken openly about the financial hardships her family faced during her childhood.
Her grandmother played a significant role in raising her. Glenda began working at around the age of 12 to help support herself and her family.
She completed her high school education at Morong National High School in her hometown. Her early life gave her a direct view of how financial struggle could motivate a person to work toward something better.
At the age of 19, in 2016, Glenda became a mother for the first time. That experience added urgency to her drive to build something lasting for herself and her family.
Glenda Dela Cruz Age
Glenda Dela Cruz is 29 years old as of July 3, 2026, born on February 14, 1997. Her zodiac sign is Aquarius. In early 2026, she received recognition as the Top 1 Employer in Morong, Rizal, her hometown, a milestone she called one of her most meaningful awards.
Glenda Dela Cruz Ethnicity and Nationality
Glenda Dela Cruz holds Filipino nationality and was born and raised in Morong, Rizal, in the Philippines. She is of Filipino ethnic background. Her hometown of Morong remains a central part of her identity, and she has publicly thanked the community for supporting her from the very beginning of her business journey.
Glenda Dela Cruz Height and Weight
Glenda Dela Cruz stands at 5 feet 7 inches (1.70 m) tall. Her weight is approximately 55 kg (121 lbs). She has a slim build and regularly posts modeling content on Instagram, featuring formal and evening attire.
Glenda Dela Cruz Career
Glenda’s entrepreneurial path began not with skincare but with reselling. She started selling candles, slippers, clothing, and other merchandise online to earn income as a young mother.
Early Career
In November 2015, Glenda experienced severe skin breakouts that drained her confidence. At the time, she and her husband Mart Crispher Victorio were reselling low-cost products online to make ends meet.
To solve her own skin problems, she began researching ingredients independently. This research led her to develop a charcoal-based soap formula, which she tested on herself before selling it.
She saved earnings from her reselling work to fund the production of her first batch of Black Glamour Soap. After seeing real improvements in her own skin, she began selling the soap online.
In July 2016, Glenda officially founded Brilliant Skin Essentials, Inc. Her skincare community grew rapidly, reaching 46 authorized franchisees and 705 authorized distributors within three years.
Building the Business Empire
Brilliant Skin Essentials quickly became one of the fastest-growing beauty brands in the Philippines. Beyond charcoal soap, the product line expanded to include creams, serums, and the Brilliant Colours cosmetic line, which Glenda developed in partnership with Ever Bilena.
She appeared on the Filipino reality show Pinoy Big Brother: Connect as a house guest, which brought her story to a wider national audience. Her brand’s story also featured on the television program Rated K, leading to a partnership with TV host Korina Sanchez-Roxas.
Glenda won the Asia Leaders Award for CEO of the Year in the Health and Beauty category, along with the ASEAN Inspiring Award and the Gawad Amerika Award. She was also named one of the Women of Style and Substance, alongside more than 50 women leaders from the Philippines and ASEAN nations.
In 2025, Glenda faced a major health crisis. She was hospitalized in the ICU after suffering a stroke and severe pneumonia and reportedly also experienced respiratory failure. She recovered by late 2025 and returned to her work and public platforms.
Recent Work
In January 2026, Glenda received the Global Visionary in Beauty and Entrepreneurship award in Dubai, her first major international recognition of the year. She also began developing real estate projects in Dubai as part of her business expansion.
In March 2026, Brilliant Skin Essentials, Inc. earned recognition as the Top 1 Employer in Morong, Rizal. The company also received Top 3 Outstanding Business Taxpayer of the Year 2025 and Top 4 Highest Real Property Taxpayer honors.
As of mid-2026, her business group includes Brilliant Skin Essentials, Brilliant Cafe, Brilliant Aesthetics and Spa, Brilliant Builders, Brilliant Medical Group, Brilliants by G (fashion), iFarm, and iFuel.
Glenda Dela Cruz Awards and Recognition
Glenda Dela Cruz has received multiple national and international business awards. Key honors include the Asia Leaders Award for CEO of the Year (Health and Beauty category), the ASEAN Inspiring Award, and the Gawad Amerika Award.
In January 2026, she received the Global Visionary in Beauty and Entrepreneurship award in Dubai. She was also recognized as the first Filipino brand ambassador for TikTok Shop.
Her hometown of Morong, Rizal, named her Top 1 Employer in March 2026. That award meant the most to her personally, as she stated publicly that it came from the community where she started.
Glenda Dela Cruz Husband
Glenda Dela Cruz is married to Mart Crispher Victorio, a businessman. The couple married when Glenda was young, and they built their early business operations together, reselling products online before launching Brilliant Skin.
Mart Crispher Victorio has appeared in Glenda’s social media content over the years. The two have faced business challenges together, including the difficult period in 2015 when Glenda’s skin issues first prompted her to research skincare solutions.
Their partnership extends beyond family life into the early stages of the business, as both worked to save enough to fund the first production run of the Black Glamour Soap.
Glenda Dela Cruz Children
Glenda and Mart have two sons. Their names have not been publicly confirmed.
She became a mother for the first time at age 19 in 2016. That early experience of motherhood drove much of her motivation to build a stable, scalable business.
Both children have appeared occasionally in her social media content. Glenda has spoken about the role her family plays in keeping her focused through the challenges of running a growing enterprise.
Glenda Dela Cruz Net Worth
Glenda Dela Cruz’s estimated net worth is $8 million as of 2026. Her wealth places her among the Philippines’ billionaires in Philippine peso terms, with estimates exceeding one billion pesos.
Her main income source is Brilliant Skin Essentials, Inc., which generates revenue across retail, franchise, and distribution channels both domestically and internationally. Additional income comes from her hospitality, construction, medical, fashion, and real estate ventures.
Her social media presence, with millions of followers across TikTok, Instagram, and Facebook, also contributes through brand partnerships and content monetization.
Glenda Dela Cruz Social Media
Glenda Dela Cruz is active across multiple platforms under the handle @iammissglenda on Instagram and @iammissglenda on TikTok. Her TikTok account has grown to over 3.9 million followers, featuring content about beauty, fashion, dance, and business.
Her Instagram features modeling photos focused on formal and evening attire, along with reels about fitness, skincare products, and business events.
She also maintains an active presence on Facebook, where she shares updates about Brilliant Skin Essentials and her personal milestones.
Frequently Asked Questions
What is Glenda Dela Cruz’s net worth?
Glenda Dela Cruz’s estimated net worth is $8 million as of 2026, with her wealth in Philippine pesos exceeding one billion. Her primary income comes from Brilliant Skin Essentials and her other business ventures.
How old is Glenda Dela Cruz?
Glenda Dela Cruz is 29 years old as of July 3, 2026, born on February 14, 1997, in Morong, Rizal, Philippines.
Who is Glenda Dela Cruz married to?
Glenda Dela Cruz is married to Mart Crispher Victorio, a businessman. The couple has two sons together.
What is Glenda Dela Cruz famous for?
Glenda Dela Cruz is famous for founding Brilliant Skin Essentials, Inc. and for creating the Black Glamour Soap, which went viral in the Philippines and launched her beauty empire.
Where was Glenda Dela Cruz born?
Glenda Dela Cruz was born in Morong, Rizal, Philippines, on February 14, 1997.
What businesses does Glenda Dela Cruz own?
Her business group includes Brilliant Skin Essentials, Brilliant Cafe, Brilliant Aesthetics and Spa, Brilliant Builders, Brilliant Medical Group, Brilliants by G, iFarm, iFuel, and real estate projects in the Philippines and Dubai.
The Bottom Line
Glenda Dela Cruz founded Brilliant Skin Essentials, Inc. in July 2016 and grew it into a company with 46 franchisees and 705 distributors within its first three years. In January 2026, she won the Global Visionary in Beauty and Entrepreneurship award in Dubai.
She grew up in poverty in Morong, Rizal, and began working at age 12. Her 2015 skin breakouts, ironically, became the catalyst for the charcoal soap that launched her entire business empire.
In March 2026, her hometown recognized her as its Top 1 Employer, an award she described as the most meaningful she had ever received. We hope you enjoyed reading about Glenda Dela Cruz. Feel free to share your thoughts in the comments below!