Salish Matter, born November 29, 2009, is an American social media personality, actress, gymnast, and entrepreneur from Nyack, New York.
She is the daughter of photographer and YouTube star Jordan Matter and first gained recognition through her father’s YouTube channel before building her own massive online following.
In 2025, she won the Nickelodeon Kids’ Choice Award for Favorite Female Creator and launched the skincare brand Sincerely Yours at Sephora.
Who is Salish Matter?
Salish Matter is an American social media personality, actress, competitive gymnast, and entrepreneur. She first appeared on her father Jordan Matter’s YouTube channel in 2018 and later built her own independent presence across YouTube, Instagram, and TikTok.
Her combined following across all platforms exceeds 30 million.
In 2023, Salish provided a voice role in the DreamWorks animated film Ruby Gillman, Teenage Kraken. In 2025, she joined the voice cast of The Angry Birds Movie 3, set for theatrical release on December 23, 2026.
That same year, she also co-founded the skincare brand Sincerely Yours, sold exclusively at Sephora. The brand’s launch event in New Jersey drew an estimated 80,000 to 87,000 fans, with Sephora selling out of inventory within the first hour.
Early Life of Salish Matter
Salish Matter was born on November 29, 2009, in Nyack, New York, United States. Her parents are Jordan Matter, a photographer, author, and YouTube personality, and Lauren Matter, a veterinarian.
Salish grew up in Nyack alongside her older brother, Hudson Matter, who is also a photographer and social media personality. The family later relocated to Los Angeles, California, where Salish currently lives.
Her paternal grandfather, Alex Matter, was a film director. Her paternal grandmother, Paula Feiten, was a former model. The family has deep creative roots across multiple generations.
Salish grew up in a household shaped by photography, content creation, and performance. From a young age, she appeared on camera alongside her father and developed an interest in gymnastics and dance.
Salish Matter Age
Salish Matter is 16 years old as of June 28, 2026, born on November 29, 2009.
Her zodiac sign is Sagittarius. In 2025, she won the Nickelodeon Kids’ Choice Award for Favorite Female Creator, one of the most prominent youth media honors in the United States.
Salish Matter Ethnicity and Nationality
Salish Matter holds American nationality and grew up in New York before moving to Los Angeles. Her ethnic background is White, as noted across multiple verified sources.
Her family background includes creative and artistic roots, with her grandfather serving as a film director and her grandmother working as a model. Those creative ties carried through to both her father’s photography career and her own work as a content creator.
Salish Matter Height and Weight
Salish Matter stands at 4 feet 10 inches (approximately 1.47 meters) tall, though her height may have changed as she continues to grow. Her weight is not publicly confirmed.
As a Level 7 competitive gymnast, Salish maintains an active training regimen. She won a medal at the USA Gymnastics regional championship in 2022.
Salish Matter Career
Salish Matter began appearing in content for her father’s YouTube channel in 2018. Jordan Matter’s channel features challenge-based videos, photography, and lifestyle content, and videos featuring Salish regularly accumulated tens of millions of views.
Her on-screen presence and gymnastic talent quickly made her one of the most recognized young personalities on the platform.
Breakthrough Role / Career Start
Salish first appeared in Jordan Matter’s popular YouTube series in 2018, participating in lifestyle and challenge-based videos. The father-daughter chemistry became a core part of the channel’s appeal.
Videos featuring Salish on Jordan’s channel often reach 30 to 50 million views each. By the early 2020s, she had become a recognizable face for younger audiences worldwide.
She also began building her own social media presence on Instagram and TikTok from 2020 onward.
YouTube and Gymnastics Content
In 2023, Salish launched her own dedicated YouTube channel. The channel surpassed one million subscribers quickly, driven by reaction videos, gymnastics content, and collaborations with other young creators.
By 2026, her channel had grown past 3 million subscribers with over 155 million total views.
Gymnastics forms a major part of her personal identity and content. Salish reached Level 7 competitive gymnastics and won a medal at the USA Gymnastics regional championship in 2022.
Voice Acting and Entertainment
In 2023, Salish provided a minor voice role as Kraken Kid in the DreamWorks animated film Ruby Gillman, Teenage Kraken, marking her entry into Hollywood animation.
In September 2025, Paramount Pictures announced her as part of the voice cast of The Angry Birds Movie 3, scheduled for December 23, 2026. She joins a cast that includes Jason Sudeikis, Josh Gad, Rachel Bloom, Danny McBride, and MrBeast.
Salish won the 2025 Webby Award in the Kids and Family category alongside her broader recognition that year.
Sincerely Yours and Recent Work
In September 2025, Salish co-founded the skincare brand Sincerely Yours with her father Jordan Matter and beauty executive Julia Straus. The brand targets teenagers with sensitive or developing skin and launched exclusively at Sephora in the United States.
The brand’s debut event at the American Dream Mall in New Jersey drew approximately 80,000 fans. Sephora sold out of Sincerely Yours inventory within the first hour of the launch.
Salish also won the Nickelodeon Kids’ Choice Award for Favorite Female Creator in 2025, cementing her standing among youth audiences globally.
Salish Matter Awards and Recognition
Salish Matter won the 2025 Nickelodeon Kids’ Choice Award for Favorite Female Creator. At the same ceremony, MrBeast won Favorite Male Creator.
She also won the 2025 Webby Award in the Kids and Family category, a recognition presented by the International Academy of Digital Arts and Sciences.
In 2022, she won a medal at the USA Gymnastics regional championship, reflecting her achievements beyond social media.
Salish Matter Brand Endorsements
Salish co-founded Sincerely Yours in September 2025, a skincare brand developed with input from dermatologists and sold exclusively at Sephora. The brand is aimed at teenagers, reflecting Salish’s primary audience demographic.
Beyond her own brand, she has appeared in her father’s content alongside major brand partnerships throughout her social media career. Her content regularly features lifestyle, fashion, and wellness-adjacent themes that align with her teen audience.
She became a model for the clothing brand Aerie in 2024, according to verified sources from her social media biography.
Salish Matter Net Worth
Salish Matter’s estimated net worth is $2 million as of 2026. Her income comes from YouTube ad revenue on both her own channel and collaborations with her father’s channel, brand partnerships, her Sincerely Yours skincare line, and voice acting work.
The Sincerely Yours Sephora partnership represents a significant business milestone for someone her age. Sephora selling out of inventory within the first hour of launch points to the commercial strength behind her following.
Her YouTube channel alone has accumulated over 155 million total views, making it a consistent revenue source.
Salish Matter Social Media
Salish Matter is active on Instagram under the handle @salishmatter, where she has built a following of over 4.9 million. She posts lifestyle content, gymnastics clips, and behind-the-scenes moments there.
Her YouTube channel, @salishmatter, has passed 3 million subscribers with content covering challenges, reaction videos, vlogs, and gymnastics.
She also maintains a presence on TikTok, where she posts short-form videos that appeal strongly to her teen audience. Salish and Jordan Matter together hold a combined following of over 46 million across their platforms.
Frequently Asked Questions
What is Salish Matter’s net worth?
Salish Matter’s estimated net worth is $2 million as of 2026. Her income comes from YouTube, brand deals, her Sincerely Yours skincare line at Sephora, and voice acting.
How old is Salish Matter?
Salish Matter is 16 years old as of June 28, 2026. She was born on November 29, 2009, in Nyack, New York.
What is Salish Matter’s height?
Salish Matter stands at approximately 4 feet 10 inches (1.47 meters) tall. As a competitive gymnast, she maintains an active training schedule.
What movies / projects has Salish Matter been in?
Salish Matter voiced a character in Ruby Gillman, Teenage Kraken (2023) and joined the voice cast of The Angry Birds Movie 3, set for theatrical release on December 23, 2026.
Where was Salish Matter born?
Salish Matter was born in Nyack, New York, United States. She now lives in Los Angeles, California, with her family.
What awards has Salish Matter won?
Salish Matter won the 2025 Nickelodeon Kids’ Choice Award for Favorite Female Creator and the 2025 Webby Award in the Kids and Family category.
The Bottom Line
Salish Matter launched her own YouTube channel in 2023 and grew it past 3 million subscribers within two years. In 2025, she won both the Nickelodeon Kids’ Choice Award for Favorite Female Creator and the Webby Award in the Kids and Family category.
Her skincare brand Sincerely Yours launched at Sephora in September 2025 and drew 80,000 fans to its debut event. She is also set to appear as a voice actor in The Angry Birds Movie 3, releasing December 23, 2026.
As of 2026, Salish continues to create content across YouTube, Instagram, and TikTok while balancing her gymnastics training and schoolwork. We hope you enjoyed reading about Salish Matter. Feel free to share your thoughts in the comments below!